TLDR
Globally iconic, budget-friendly soft serve and tea hub. Known for unbeatable value and viral, wallet-friendly prices.
Instagram Posts References
Mixue is included for its popular and affordable soft serve ice cream, providing a sweet treat during the food tour.
The author explores Mixue's first New York outpost in Hell's Kitchen, finding many items sold out and a disappointing initial experience, questioning if extreme affordability can overcome limited availability and product quality.
Details
Renowned for its ultra-low pricing, this global chain brings its popular soft serve and tea-based beverages to New York with a focus on extreme affordability [1]. While the brand aims to make dessert accessible to everyone, early experiences in the city have been marked by inconsistent stock levels and high demand [1]. Despite these logistical growing pains, many customers find the soft serve to be a satisfying and cost-effective treat [2], [3].
Food Overview
The menu features a variety of ice cream and tea-based drinks, with soft serve being the most popular offering [1], [3]. Many customers describe the vanilla soft serve as having a nostalgic, candy-like flavor reminiscent of White Rabbit sweets [3], though opinions on the matcha flavor and fruit-based beverages, like the Orange Punch, remain mixed due to their high sweetness and artificial profile [3].
Highlights / Recommended
"The classic soft serve, particularly the vanilla flavor, is highly recommended for its value and candy-like taste [3]. Many patrons also enjoy the variety of sundaes and the Passion Blast fruit tea [3]."
Mentioned Dishes:
- •soft serve(2)
- •ice cream(2)
Customer Sentiment
Patrons generally appreciate the exceptional value for money, frequently noting that the prices are hard to beat in the current market [3]. However, overall experiences remain divided, with some diners disappointed by product availability while others praise the consistent quality of the soft serve [1], [2].
Caveats
Initial reports indicate that certain locations may struggle with inventory, leading to items being sold out during peak times [1].
Reddit Opinions & Reviews
Top Reddit Posts About MIXUE
Recent Reddit Mentions
From post: Who Do You Think Makes The Best Boba Tea In New
"Mixue fruit teas are good."
PositiveFrom post: Linkin Coffee In Nyc Chinese Coffeehouse Made It
"The commenter visited Mixue and found their Orange Punch to be good, but noted that the flavor profile is very artificial and sweet, similar to Sweet Tarts."
PositiveFrom post: Recommendations For Places With Ice Cream Sundaes
"The commenter notes that Mixue has opened many stores in NY, offering good soft serve at a great price in vanilla, matcha, and chocolate flavors, with sundae options available."
PositiveFrom post: Mixues 119 Ice Cream Aint Bad No Wait During
"This commenter negatively compared the ice cream to water made from sewerage."
NegativeFrom post: Mixues 119 Ice Cream Aint Bad No Wait During
"This commenter agreed that the ice cream is good and not too milky or sweet, comparing the flavor to White Rabbit candy."
PositiveFrom post: Mixues 119 Ice Cream Aint Bad No Wait During
"This commenter mentioned that the Hell's Kitchen location also offers generous portions and fills the cone completely."
PositiveFrom post: Mixues 119 Ice Cream Aint Bad No Wait During
"This user commented that the cones are tasty, but the matcha flavor is not priced at $1.19."
NegativeFrom post: Mixues 119 Ice Cream Aint Bad No Wait During
"This user stated that the cones are better than the ice cream itself."
NegativeFrom post: Mixues 119 Ice Cream Aint Bad No Wait During
"This user noted that McDonald's also charges a similar price for cones in NYC but often skimps on the portion. They also mentioned that Mixue's vanilla flavor tastes like White Rabbit candy and their cup options have become more generous."
PositiveFrom post: Mixues 119 Ice Cream Aint Bad No Wait During
"This user found Mixue's ice cream to be better than McDonald's and almost as good as Dairy Queen, appreciating that it's not overly sweet."
PositiveFrom post: Mixues 119 Ice Cream Aint Bad No Wait During
"This commenter recalled a delicious melon-flavored ice cream from Mixue Singapore that they still fondly remember."
PositiveFrom post: Mixues 119 Ice Cream Aint Bad No Wait During
"This user inquired about the specific location, as the Chinatown location seems to provide larger portions compared to others."
NeutralFrom post: Mixues 119 Ice Cream Aint Bad No Wait During
"This commenter found the ice cream to be decent and a good value for the price, with a solid portion size."
PositiveFrom post: Mixues 119 Ice Cream Aint Bad No Wait During
"This user expressed their strong liking for Mixue, citing the price of $1.39 for vanilla soft serve."
PositiveFrom post: Mixues 119 Ice Cream Aint Bad No Wait During
"This user enjoyed the cocoa ice cream flavor and wished it were a permanent option, as most affordable ice cream places only offer vanilla."
PositiveFrom post: Mixues 119 Ice Cream Aint Bad No Wait During
"This user stated that McDonald's ice cream is better."
NegativeFrom post: Mixues 119 Ice Cream Aint Bad No Wait During
"This commenter claimed that Mixue uses rice milk, making it dairy-free and icier, which saves them money. However, this claim was disputed by others."
NeutralFrom post: Mixues 119 Ice Cream Aint Bad No Wait During
"This user stated that while the soft serve is cheap and decent, the bubble tea is considered bad to mid-tier."
NeutralFrom post: Mixues 119 Ice Cream Aint Bad No Wait During
"This commenter stated that the matcha cone is slightly more expensive than the regular one but still considered a great deal, praising its flavor and texture."
PositiveFrom post: Mixues 119 Ice Cream Aint Bad No Wait During
"This user quoted the jingle associated with Mixue, which includes 'Mixue ice cream and tea'."
Neutral