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RICE TO RICHES

Updated

Phone: (212) 274-0008

Address: 37 SPRING STREET 10012

TLDR

A one-of-a-kind destination specializing in diverse, gourmet rice pudding flavors, perfect for a late-night dessert fix.

Reddit Sentiment for RICE TO RICHES(based on 16 Reddit opinions)

56% Positive31% Neutral13% Negative

Tags

american 6rice pudding 11dessert 7View All

Neighborhoods

Nolita

Details

Known for a unique and extensive variety of rice pudding flavors, this spot offers a rare treat that stands out from typical cookie-based dessert shops [2]. While some visitors find the experience to be average [3], others consider it a worthwhile indulgence [8]. The establishment has maintained a long presence in its prime location, sparking ongoing public speculation about its business model [15].

Food Overview

The menu focuses on a wide array of American-style rice pudding, which is highly recommended by fans [5], [8]. The mascarpone flavor is a particular standout among patrons [5], [6], and the panna cotta with dried cherries is another noted option [1].

Highlights / Recommended

"The rice pudding is the primary recommendation, with the mascarpone flavor frequently cited as a favorite [5], [6]."

Mentioned Dishes:

  • rice pudding(5)

Customer Sentiment

Overall feedback is generally positive, with many customers raving about the exceptional quality of the rice pudding [6], [8]. However, the establishment is frequently the subject of long-standing rumors suggesting it may be a front for illegal financial activities [3], [14].

Reddit Opinions & Reviews

Top Reddit Posts About RICE TO RICHES

This post highlights the establishment as an excellent choice for a midnight snack.
Multiple users share their enthusiasm for the rice pudding here, specifically recommending the mascarpone flavor.
A discussion regarding the shop as a fun, though slightly pricey, NYC treat that often attracts humorous comments about its business longevity.

Recent Reddit Mentions

From post: What Are Your Favorite Late Night Dessert

"The user suggests this spot for late night rice pudding."

Positive
Aug 2, 2026View Comment →

From post: Im On A Soft Food Diet For A Couple Weeks It

"Commenter noted that they don't know anyone who eats at Rice to Riches but it was in a prime location for years, leading people to assume its main income came from elsewhere."

Neutral
May 20, 2026View Comment →

From post: Im On A Soft Food Diet For A Couple Weeks It

"Commenter mentioned Rice to Riches, noting rumors of it being a front for a gambling ring and that they personally don't like it but have never tried anything else to compare. They were surprised by the opening of a second location."

Negative
May 19, 2026View Comment →

From post: Im On A Soft Food Diet For A Couple Weeks It

"This rice pudding shop was recommended. The commenter's family loves it, though the commenter personally finds rice and sweet flavors off-putting."

Neutral
May 19, 2026View Comment →

From post: Softpuree Food Spots In Manhattanqueens

"The commenter lists Rice to Riches as a dessert option."

Positive
Apr 12, 2026View Comment →

From post: Softpuree Food Spots In Manhattanqueens

"The commenter raves about the rice pudding at Rice to Riches, calling the marscapone flavor the best they've ever had."

Positive
Apr 12, 2026View Comment →

From post: Softpuree Food Spots In Manhattanqueens

"The commenter suggests checking out Rice to Riches for rice pudding and specifically mentions trying the marscapone flavor."

Positive
Apr 12, 2026View Comment →

From post: Whats Your Slightly Overpriced Nyc Treat That

"This user humorously described an order at Rice to Riches, mentioning 'cinnamon sling', 'man made mascarpone', and 'crumble of money laundering'."

Neutral
Apr 9, 2026View Comment →

From post: Whats Your Slightly Overpriced Nyc Treat That

"This user agreed with the previous comment about Rice to Riches."

Neutral
Apr 8, 2026View Comment →

From post: Whats Your Slightly Overpriced Nyc Treat That

"This user defended Rice to Riches, stating that as long as their rice pudding is good, any alleged 'money laundering' is acceptable."

Positive
Apr 8, 2026View Comment →

From post: Whats Your Slightly Overpriced Nyc Treat That

"This user humorously commented on Rice to Riches, linking their good rice pudding to 'money laundering'."

Neutral
Apr 8, 2026View Comment →

From post: Whats Your Slightly Overpriced Nyc Treat That

"This user mentioned Rice to Riches as a worthwhile treat."

Positive
Apr 8, 2026View Comment →

From post: Roast My Nyc Food Itinerary

"Recommends Rice to Riches for its unique rice pudding, suggesting it's a better choice than readily available cookies. Emphasizes the rarity and distinctiveness of their offerings."

Positive
Dec 16, 2025View Comment →

From post: Roast My Nyc Food Itinerary

"Finds Rice to Riches to be 'super mid' despite its longevity and unique offerings. Mentions rumors about the owner being involved in money laundering."

Negative
Dec 16, 2025View Comment →

From post: Roast My Nyc Food Itinerary

"Suggests visiting Rice to Riches for its unique variety of rice pudding flavors, highlighting it as a rare commodity compared to cookies. Also mentions historical context and a possible money laundering connection."

Positive
Dec 16, 2025View Comment →

From post: Fancy Asian Confectionerycookie Boxes

"This user mentions Rice to Riches, specifically the Panna Cotta with dried cherries, finding it kitschy but enjoyable. They note it is not Asian-inspired."

Positive
Nov 24, 2025View Comment →

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