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SUGAR FACTORY TIME SQUARE

Updated

Phone: (201) 539-1206

Address: 694 8 AVENUE 10036

TLDR

Spectacular, large-format fishbowl drinks in a high-energy Times Square setting. Perfect for festive celebrations and grabbing iconic, Instagram-worthy treats.

Reddit Sentiment for SUGAR FACTORY TIME SQUARE(based on 12 Reddit opinions)

50% Positive42% Neutral8% Negative

Tags

american 3dessert 2View All

Neighborhoods

Theater District

Instagram Posts References

The post showcases a collaboration with Mike Tyson, featuring his protein sliders. The author expresses admiration for Mike Tyson's legend status in boxing and his advocacy for therapy. The Sugar Factory in Times Square is tagged, along with their various food and drink offerings, including a watermelon-themed beverage.

Details

Famous for its over-the-top, large-format fishbowl drinks, this Times Square destination serves as a vibrant spot often associated with celebrations and tourist outings [8], [10]. While the beverage program is a primary draw, guests have noted that the food quality may not meet the expectations of all diners [9]. The menu features a variety of American-style offerings, including collaborations like protein sliders, catering to a casual and festive atmosphere [11].

Food Overview

The menu focuses on American comfort foods, including items like protein sliders [11] and liquid nitrogen-based treats like the signature 'dragons breath' goblets [11]. While the drink selection receives consistent attention, the food quality is often debated and sometimes compared to suburban entertainment venues [9].

Customer Sentiment

Feedback is notably mixed; guests frequently praise the unique, massive drinks [8], [10], though some critics compare the overall food experience unfavorably to standard casual dining chains [9].

Reddit Opinions & Reviews

Top Reddit Posts About SUGAR FACTORY TIME SQUARE

This post features a discussion on where to find large format drinks, with several users highlighting the signature fishbowls offered here.
A user specifically asks about liquid nitrogen treats and mentions the 'dragons breath' goblets available at this location.
This discussion lists various iconic tourist spots in the area, including this restaurant as a suggested stop.

Recent Reddit Mentions

From post: Anywhere In Nyc That Still Does Liquid Nitrogen

"This user suggested Sugar Factory as a place that might still offer liquid nitrogen based treats, specifically mentioning their 'dragons breath goblets'."

Neutral
May 30, 2026View Comment →

From post: Where Can I Get Large Format Drinks

"This user suggested Sugar Factory in Times Square as a place to get large format drinks."

Positive
May 13, 2026View Comment →

From post: Mega Drinks

"The Sugar Factory is known for its tremendous fishbowl drinks, though the commenter suggests it might be more for parents celebrating children's parties. The food quality is compared unfavorably to a suburban Dave & Buster's."

Positive
Mar 18, 2026View Comment →

From post: Mega Drinks

"Suggested The Sugar Factory, noting it can be touristy but does serve fishbowl drinks."

Positive
Mar 18, 2026View Comment →

From post: Is There An Ayce American Restaurant In Nyc

"A brief warning to avoid The Theater Buffet, stating it is awful."

Negative
Dec 29, 2025View Comment →

From post: Is There An Ayce American Restaurant In Nyc

"This user recalled the history of the space now occupied by The Theater Buffet, noting its transition from retail to a hotel breakfast buffet, and now an independently operating AYCE spot."

Neutral
Dec 29, 2025View Comment →

From post: Is There An Ayce American Restaurant In Nyc

"The user mentioned a buffet on 8th Ave near Times Square, questioning its nature."

Neutral
Dec 29, 2025View Comment →

From post: Best Iconic Times Squaretouristycant Miss

"Sugar Factory in Times Square is listed as a suggestion."

Positive
Dec 10, 2025View Comment →

From post: Nyc Restaurants I Miss

"This user lists Sugar Reef as a missed restaurant."

Neutral
Oct 25, 2025View Comment →

From post: Nyc Restaurants I Miss

"This user adds Sugar Reef to their list of missed restaurants."

Neutral
Oct 25, 2025View Comment →

From post: Visiting For A Day Between Xmas And Nye Looking

"This restaurant is listed as a recommendation for teen girls in the Times Square area."

Positive
Oct 21, 2025View Comment →

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