TLDR
Fluffy, unique kabocha squash brioche donuts in Times Square [1]. Don't miss the Original Nama, Matcha Cream, or vegan Glazed options. Sweet treats are the main draw [1].
Instagram Posts References
The post features 'I'm Donut ?' in Times Square, a Japanese donut shop. The author expresses a strong liking for their 'nama donuts,' describing them as soft, fluffy, and irresistible. The visit included enjoying a donut with an iced matcha on a rainy NYC afternoon. The store also sells branded merchandise like tote bags and hats, visible on shelves in one of the images. The menu shows a variety of donuts including Glazed, Strawberry Chocolate, Pistachio White Chocolate, Anchovy Cheese, and Zaku-Zaku, with prices around 4.98.
This donut shop is recognized for a specific sweet treat, suggesting it's a specialty destination for unique and tasty donuts.
Molly Fitzpatrick reviews "I'm Donut?", a new Japanese donut shop in Times Square, praising its exceptionally fluffy brioche donuts with a unique kabocha squash dough.
Details
This Japanese donut shop in Times Square offers exceptionally fluffy brioche donuts with a unique kabocha squash dough [1]. The Original Nama donut is a must-try for its airy texture, while the Matcha Cream and Glazed vegan donuts are also highly praised. Though savory options exist, the sweet varieties are the true stars of this dessert destination [1].
Food Overview
The star of the show is their exceptionally fluffy brioche donuts, featuring a unique kabocha squash dough that provides a moist, honeycomb-like interior [1]. Recommended flavors include the Original Nama for its pure, airy experience, Matcha Cream for its strong green tea flavor, and the Glazed for a great vegan option. While savory donuts like Scrambled Eggs are interesting, they are generally considered less successful than the sweet offerings [1].
Highlights / Recommended
"The Original Nama donut is highlighted for its perfect, airy texture, while the Matcha Cream offers a strong, earthy green tea flavor. The Glazed donut is noted as an excellent vegan choice [1]."
Mentioned Dishes:
- •strawberry chocolate donut(2)
Customer Sentiment
Customers generally find the donuts great and unique, particularly enjoying the fluffy texture and distinct flavors like matcha and glazes. Some savory options, however, have received less favorable reviews [1].
Caveats
There is no seating available, and the shop is primarily a to-go establishment [1].
Reddit Opinions & Reviews
Top Reddit Posts About I'M DONUT?
Recent Reddit Mentions
From post: Soon To Be First Time In Nyc As An Irish Person
"I Love Doughnuts in Times Square is recommended for its awesome donuts."
PositiveFrom post: 60 Hours In Nyc
"The commenter found the donuts at I'm Donut to be great and unique."
PositiveFrom post: Lunch In Times Square
"I'm donut on 45th street has savory donuts, though the commenter has only tried their regular donuts."
NeutralFrom post: Midtown Hells Kitchen Garment District Best Grab
"I'm donut? in Times Sq recently opened and the lines are not as crazy as they were. Other dessert spots like Dim Sum Sam, Schmackary's, and Angelina Bakery are also mentioned."
NeutralFrom post: Best Dessert Place In Times Square
"I'm Donut? is listed as a recommendation."
Positive