Next.js logo

SUGARFISH BY SUSHI NOZAWA

Updated

Phone: (310) 980-5165

Address: 1740 BROADWAY 10019

TLDR

A high-value, approachable omakase experience that bridges the gap between casual sushi and premium dining. Famous for a consistent and reliable set-menu format.

Reddit Sentiment for SUGARFISH BY SUSHI NOZAWA(based on 81 Reddit opinions)

47% Positive33% Neutral20% Negative

Tags

japanese 78sushi 76omakase 17japanese 14View All

Neighborhoods

Midtown

Details

A popular destination for those seeking a reliable and consistent omakase experience, this spot is frequently lauded for offering excellent value for the price [1]. While many diners appreciate its accessibility and fresh, high-quality ingredients, some critics argue the execution can be inconsistent or overpriced for the format [2]. Despite varying opinions on its preparation style, it remains a bustling staple for sushi lovers in the city [3].

Food Overview

Specializing in a set 'Trust Me' omakase menu, the restaurant is praised for its value and consistent quality [1]. However, critics have noted specific issues with the preparation, including reports of incorrectly shaped nigiri, rice served at temperatures described as too warm, and fish that can feel uncomfortably cold [2].

Highlights / Recommended

Mentioned Dishes:

  • nigiri(2)

Customer Sentiment

Sentiment remains deeply divided; while frequent visitors praise its freshness and reliable quality, others find the hype unwarranted and the dining experience, particularly wait times and execution, underwhelming [1, 2].

Reddit Opinions & Reviews

Top Reddit Posts About SUGARFISH BY SUSHI NOZAWA

This thread is a hub of debate regarding the restaurant's value, where users discuss its role as a bridge between casual and high-end omakase.
A practical discussion on the reality of wait times and the restaurant's current policy on in-person waitlists.
Features long-time patrons explaining why they return weekly for the consistency and freshness of the menu.

Recent Reddit Mentions

From post: Is There A Good Sushi Place Where I Can Have A

"The restaurant is suggested as a potential option for the group reservation request."

Neutral
Jul 10, 2026View Comment →

From post: Im A New Pescatarian Who Wants To Try Sushi Whats

"Encourages trying the set meals as it is the intended way to experience the restaurant."

Positive
Jul 7, 2026View Comment →

From post: Im A New Pescatarian Who Wants To Try Sushi Whats

"The author strongly dislikes this restaurant, criticizing the quality and the lack of traditional training in the kitchen."

Negative
Jul 7, 2026View Comment →

From post: Im A New Pescatarian Who Wants To Try Sushi Whats

"Recommended as a starter omakase option."

Positive
Jul 7, 2026View Comment →

From post: Im A New Pescatarian Who Wants To Try Sushi Whats

"Mentions sitting at the bar to eat specific items; implies a positive experience."

Positive
Jul 7, 2026View Comment →

From post: Im A New Pescatarian Who Wants To Try Sushi Whats

"Suggests dining here but recommends ordering a la carte rather than the omakase."

Positive
Jul 6, 2026View Comment →

From post: Im A New Pescatarian Who Wants To Try Sushi Whats

"Recommended as a good starter omakase option."

Positive
Jul 6, 2026View Comment →

From post: Stuck In My Hotel For The Day What To Order In In

"Praised for doing a fantastic job with delivery."

Positive
Jul 6, 2026View Comment →

From post: Recommendation For Sushi Dinner Tonight Monday

"The user suggested Sugarfish, noting that they do not take reservations."

Neutral
Jul 6, 2026View Comment →

From post: Any Suggestions For A Manhattan Seafood Lunch

"Recommends their 'Trust Me' omakase as the best value for money for upscale casual dining."

Positive
Jul 5, 2026View Comment →

From post: Too Many Great Sushi Options In Nyc Help Us

"Sugarfish, the sit-down omakase sister restaurant to Kazunori, is considered good and worth it, with multiple locations. The commenter has opted for Sugarfish over more expensive omakase experiences."

Positive
Jun 14, 2026View Comment →

From post: Restaurants That Do Birthday Free Fooddiscount

"Sugarfish offers a birthday special, but requires diners to have dined there at least twice in the preceding year."

Neutral
May 18, 2026View Comment →

From post: What Is Your Most Frequented Restaurant

"This user agrees that the rice at Sugarfish is terrible."

Negative
May 7, 2026View Comment →

From post: What Is Your Most Frequented Restaurant

"This user has been going to KazuNori for at least 4 years, multiple times a year, and wonders about their total spending."

Positive
May 7, 2026View Comment →

From post: What Is Your Most Frequented Restaurant

"This user mentions Kazu-Nori as a sister restaurant to Sugarfish, referring to it as the original roll bar."

Positive
May 6, 2026View Comment →

From post: What Is Your Most Frequented Restaurant

"This user elaborates on why they find Sugarfish awful: the rice is too warm, fish too cold and poorly cut, the quality is below mediocre, the fish selection is boring, and it's overpriced for a fake omakase. They consider it garbage in NYC."

Negative
May 6, 2026View Comment →

From post: What Is Your Most Frequented Restaurant

"This user prefers the Sugarfish location near the Flatiron building and has avoided the Midtown East location due to a past bad experience."

Positive
May 6, 2026View Comment →

From post: What Is Your Most Frequented Restaurant

"This user explains that Sugarfish is not awful, but rather overpriced for what is essentially 'pretend omakase' as it's a set menu."

Negative
May 5, 2026View Comment →

From post: What Is Your Most Frequented Restaurant

"This user is asking for the reasons why Sugarfish is considered awful."

Neutral
May 5, 2026View Comment →

From post: What Is Your Most Frequented Restaurant

"This user has also been going to Kazunori many times."

Neutral
May 5, 2026View Comment →